About the App
Ever forgotten your girl/boyfriend's birthday? Left a Valentines Day gift until the same day? Wondered how you're going to save yourself? Then you need the H.Bloom Gifts app. Two Toasters is happy to announce the release of an iPhone app for H.Bloom's new gift delivery service. The H.Bloom Gifts app makes it easy for users to order high-end gifts for delivery in select metropolitan areas. Gifts of French macaroons, candles, chocolates, flowers, and cupcakes can be ordered for delivery in New York City, San Francisco, Washington D.C., Chicago, and Dallas with more cities available in the future.
H.Bloom's focus is on strong customer experience and deluxe product offerings. As the fastest growing floral company in the world, H.Bloom has been creating high end bouquets and floral arrangements for subscription customers since 2010. The H.Bloom Gifts app is an integral part of their diversification into the market of high-end gift delivery. The app is now available for download on the iTunes App Store.
Features We Love
Find Gifts for Delivery
Last minute gift giving can be stressful. Therefore, our joint goal was to create a gift ordering experience that eliminates worry and solves gift giving with immediacy. Users get a clear and clutter-free idea of the luxury gift options they can send to friends and family. From the product page, customers can zoom in on the gift image or get important information about options to make sure they are ordering the perfect gift. The calendar functionality makes it easy to see available days with delivery fees clearly displayed at the top from the get-go so users don't have to waste precious time finding important information or making order changes.
Another area of angst for users in need of a last minute gift is the burdensome and often cluttered checkout process. The H.Bloom app is designed to make it as simple as possible for users to place an order when in a bind. The stacked 6-step checkout process makes it easy for customers to change any particular part of the order without having to drill back through the steps. In these steps, users select desired gift quantity, input the recipient's address, enter credit card information, compose a gift message, view a breakdown of total expenses, and finalize the purchase. To make sure that no orders are placed accidentally, a pop out prompt is used to confirm purchase.
Add and Save Important Information
To solve the time-crunch issue, the app allows users to save multiple credit cards and recipient information for future orders. Users can manually add contact information for recipients or let H.Bloom access their iPhone contacts to auto-fill. The ability to save important information eliminates the cumbersome task of manually entering information each time a user wants to send a gift. For extra security, users can opt to require a password to confirm a purchase in the preferences section of the app.
Our Design & Development Process
With a goal of offering a luxurious and enjoyable experience, we purposely kept the design sophisticated yet easy to use. Following H.Bloom's branding, we focused on keeping the gift options screens minmal as to not clutter the user's experience, letting the gifts speak for themselves.
To make it easier for users to find and order gifts, we designed a user experience that is simple and intuitive. We included a button in the top right-hand corner that displays the chosen delivery date. Pressing the button allows users to change their desired delivery date at any point in the order process. A pull down calendar appears for selecting a new date, while delivery fees automatically update on the top bar.
Simplified Checkout Process
We wanted the checkout process to be as stress free as possible. Our solution was to create a custom UI around the checkout that makes the flow more condensed and concise. The checkout process is presented in 6 stacked steps, all of which are accessible from one screen. This solution makes it possible for users to make changes during checkout without having to jump between different screens.
H.Bloom is the fastest-growing floral service in the world. H.Bloom delivers high-quality arrangements and plants, each created by an expert designer, to businesses and consumers through weekly, bi-weekly or monthly subscriptions. Unlike traditional brick-and-mortar florists, which can lose 30 to 50 percent of their inventory to spoilage, H.Bloom’s subscription model allows the company to operate with a spoilage rate of less than 2 percent, and pass along significant savings and exceptional service to its customers. Headquartered in New York, H.Bloom was founded in 2010 and currently has floral studios in New York, Washington, D.C., Chicago, San Francisco and Dallas. Download the H.Bloom Gifts app on the iTunes App Store or visit www.hbloom.com.
About Two Toasters
Two Toasters is a critically acclaimed mobile product development firm which designs and develops iOS and Android applications for partner companies. We provide end-to-end mobile product assistance, including strategy, usability testing, design, development, and quality assurance testing.
Our clients range in size from established tech giants (Airbnb, Simple) and international brands (Zumba, Dick’s Sporting Goods, Lexus) to early stage, venture-backed startups (Go Try It On, Room 77). Not only are our apps highly ranked on iTunes, one was actually featured in an Apple TV commercial (GateGuru).
We build products that are user-centric, incorporating user feedback to ensure that the apps are intuitive and useful. As a technical powerhouse in mobile, we’ve created several frameworks, such as RestKit (www.restkit.org).zp8497586rq