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Regal Cinemas

Find theatres and movies near you.

Description

Regal Cinemas, the largest movie theatre chain in North America, wanted to revamp their existing app to give their users a more robust movie discovery and ticket purchasing experience, while also driving membership to their Regal Crown Club loyalty program. The free app enables users to easily search for movies, showtimes, and nearby theatres, and receive a monthly coupon for concessions. In addition, the app offers movie content to give users more information for their purchase process.

What did we do?

iOS

Two Toasters used analytics data provided by Regal Cinemas to determine what features appealed to customers. We determined that streamlining navigation was of utmost importance, and worked in tandem with Regal Cinemas’ internal teams to optimize the ticket purchase journey, including incorporating location-based searches for nearby theatres and movie listings. We also built in rich content including high-resolution images and trailers to facilitate purchase decisions. As a bonus, we integrated a built-in Twitter feed about specific movies within the app.

Android

Two Toasters used analytics data provided by Regal Cinemas to determine what features appealed to customers. We determined that streamlining navigation was of utmost importance, and worked in tandem with Regal Cinemas’ internal teams to optimize the ticket purchase journey, including incorporating location-based searches for nearby theatres and movie listings. We also built in rich content including high-resolution images and trailers to facilitate purchase decisions. As a bonus, we integrated a built-in Twitter feed about specific movies within the app.